THE SOUND PEOPLE
Throughout the series, our legendary presenter Bob Harris will have conversations with some of the leading minds from advertising, music, neuroscience and behavioural economics.
Whispering Bob Harris OBE
Bob Harris is, in the words of Chris Martin’s Coldplay, “a straight-up legend”.
With significant achievements as a writer and as a broadcaster, Bob founded Time Out magazine in the late 60s before becoming one of the most trusted and influential broadcasters of his generation.
Few people have taken as many bands into the mainstream as Bob Harris – from his groundbreaking work in the 1970s on BBC Radio 1 and the legendary Old Grey Whistle Test TV shows to his roles at BBC Radio 2.
Bob has now taken on the challenge of entering the world of music supervision, bringing his encyclopaedic knowledge of music to a partnership with soundlounge,
He says: “I could not be working with a more knowledgeable, well connected and lovely team.”
Head of Effectiveness
Over the years, Les has worked for a wide range of blue-chip clients, including AXA, Barclaycard, Heinz, Nestlé, Phillips, Unilever, Virgin and Volkswagen. He has also played an important part in establishing the agency’s reputation for effectiveness, having won more IPA Advertising Effectiveness Awards than anyone else in the history of the competition.
Chief Strategy Officer
With a decade in brand strategy behind her at Publicis and Ogilvy, Tara considers herself fortunate to have been at the forefront of the revolution in applied behavioural science as one of the founding members of Ogilvy Change. She won her first Gold Lion in 2012 for the agency’s inaugural behavioural experiment, which saw it paint the faces of local babies onto shop security shutters to bring down antisocial behaviour in Greenwich after the London riots.
Global Creative Director
With a career spanning 51 years, Harry’s very first experience of the industry was working as a messenger at Garland Compton, going around the floors and dishing out stamps. After working his way up to the Deputy Creative Director role at Saatchi & Saatchi, Harry then went on to join Grey London in 1995 as Global Creative Director, specifically working with Sensodyne and Pronamel, filming dentists and consumers around the world.
Neil and partner Dave Price created the Aldi ‘Like Brands only Cheaper’ campaign. They also both helped to musify Aldi’s ‘Kevin the Carrot’ character for four years. Other musical outings have included the Durex Condom Sperm Men, UPS, Smyth’s Toys, and Teacher Recruitment. Current passions are the Radio 3 stalwart Hildegarde of Bingen and that theme tune from Succession. (How soon will that be in an ad?)
Matt is a Music Supervisor, working mainly on films, who specialises in source music research and copyright clearance. After working on a landfill site in his early twenties, Matt joined Air-Edel in 1996, initially as a receptionist. He was quickly recognised as something of an anorak / musical know-all, and cut his creative teeth sourcing music for commercials, such as Jonathan Glazer’s “Guinness – Swimblack” campaign.
Director of Music for Film and TV
Ian’s extensive knowledge of music is renowned. His expertise in researching tracks and handling music clearances, in addition to his strong ties with all the major and independent record labels and publishers artists, composers, agents and managers, has inevitably made him the first port of call for all the top UK film directors and producers.
Dr. Daniel Müllensiefen
Reader in Psychology
Goldsmiths, University of London
Daniel is a Co-Director of the MSc in Music, Mind, and Brain at Goldsmiths. He is also a research fellow with the University of Music, Drama, and Media at Hannover, Germany. The breadth of his work is not only seen in scientific contributions, but also in his engagement with industry, for instance serving as Scientist in Residence with advertising agency adameveDDB from 2010 to 2016 and acting as an expert witness in many cases of musical plagiarism.
Rory is the Vice Chairman of Ogilvy in the UK, an attractively vague job title which has allowed him to co-found a behavioural science practice within the agency, titled Ogilvy Change.
He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – those very small changes that can have enormous effects on people’s decisions – for instance tripling the sales rate of a call centre by adding just a few sentences to the script.
Shazia, CEO of Neuro-Insight UK, is a creative and curious insight and marketing professional with a passion for people and leading insight to action. She has a track record of successfully building and leading insight capability and embedding this into organisations to drive action across multiple markets and functions. After graduating from DeMontfort University in 2005, Shazia spent a year interning at Procter & Gamble, before working her way up to Brand Franchise Innovation Leader at P&G for Hugo BOSS Fragrances & Skincare.
Graham Gouldman is a songwriter, musician, front man, and founding member of legendary English band, 10cc.
In a career spanning over 50 years, Graham has been responsible for writing some of pop music’s most well-known songs. Early in his career, Graham was the creative brains behind The Yardbird’s ‘For Your Love’, which he penned at the age of just 18, and wrote a list of hits for artists such as The Hollies, Herman’s Hermits, and Jeff Beck. In 1972, along with Eric Stewart, Kevin Godley and Lol Creme, Graham formed 10cc and enjoyed several Top 10 hits, including three No 1s – Rubber Bullets, I’m Not In Love and Dreadlock Holiday.
Cassa Jackson is a talented 21-year old singer-songwriter with a soulful edge. So far in her career, she has reached the final of the SongAcademy Songwriter of the Year Competition, performed as a guest solo singer at 2017’s ‘Voice in a Million’ charity event, hosted at Wembley Arena, and performed to over 40,000 people at Colour Day Festival in Athens.
Since releasing debut single ‘Prisoners’ in 2018, Cassa has gone on to release variety of covers, and is now focusing on original music. Cassa has a string of 2019 releases under her belt already, and regularly works with producers such as Arno Spires and Richard Beadle. Cassa also recently supported The Jacksons on their 50th anniversary tour in Spain!